When looking to make a name for your business, you want to craft a captivating marketing plan that’s bound to get as many eyes on the products and services that your company offers as possible. One of the best ways to do this is with out-of-home advertising, a form of marketing through which a business reaches consumers outside of their homes. Most often, this form of advertising is done through the use of billboards, both static and digital. Out-of-home advertising is a great way to bolster your brand’s recognition with new demographics of consumers who might not find your business through word or mouth or social media marketing.
If you’re looking to boost your business in a big way, you might want to consider an out-of-home advertising campaign in Houston, Texas. With a population of approximately 2.3 million people, Houston is Texas’ most populated city, as well as the fourth most populated city in the United States as a whole. That’s a whole lot of people to market to in just one place! As such, Houston is an incredible place to put up an eye-catching billboard campaign for your business.
But how do you craft a billboard out-of-home advertising campaign that’s sure to make a splash in such a busy city? Read on for tips and tricks on how to get the most out of billboards in Houston.
What Types of Billboards in Houston Are Most Popular?
There are two main types of billboards that are popular in Houston, Texas: static and digital.
Static Billboards in Houston
Static billboards in Houston allow you to display a single, static image that is placed on an existing billboard structure. Typically these images are blown-up marketing graphics that are printed on vinyl or paper and manually adhered to the billboard structure. For a traditional four-week campaign, you’re likely to pay somewhere between $150 to $2,600 for static billboards in Houston. The price of static billboards in Houston varies depending on their size and location.
Digital Billboards in Houston
Digital billboards in Houston allow you to display a digital image or animation on a large billboard sized LED screen. These types of billboards are more technologically advanced than static billboards, and allow you to update your promotional material remotely rather than having to manually update a printed billboard image in the case that it becomes damaged from the sun or inclement weather. In addition to this, digital billboards can be more easily seen at night thanks to their LED backlighting, so you can reach consumers at practically any time of day.
Because of their advanced technological capabilities, digital billboards in Houston typically run a higher cost. For a traditional four-week campaign, you’re likely to pay somewhere between $600 to $5,200 for digital billboards in Houston. Despite their high price range, digital billboards will definitely help your business stand out in a unique way.
How to Make Your Billboards Stand Out in Houston
In order to run a successful billboard advertising campaign in Houston, you’re going to want to do all you can to make them as eye-catching as possible. This includes crafting eye-catching visuals and renting billboard real estate near popular Houston attractions where you’re likely to capture the largest consumer base.
Craft Eye-Catching Promotional Visuals
In order to get consumers passing by to notice your billboards, you’re going to want to hire a good graphic designer in order to craft eye-catching visuals for your promotional materials. Make sure to use exciting images, smart and witty text copy, and bold fonts in order to help your company’s billboards stand out from the crowd. Of course, you don’t want to throw just anything flashy on your billboards: think about your company’s story, and the message that you’re trying to convey with your promotional material. By combining a good blend of pathos and inviting design concepts, your billboards are sure to be ones that consumers in Houston remember.
Secure Billboard Real Estate Near Popular Attractions
You’ll also want to search for billboard real estate near popular Houston attractions in order to ensure that the widest number of people that you can see what your business has to offer. Some of the best places to look for billboards in Houston include: the Space Center Houston, NRG Stadium, and the University of Houston. By advertising your business on billboards near these attractions, you’re bound to reach consumers both local to Houston and abroad.
Thanks to its huge population and number of popular attractions, it’s a great idea to market your business in Houston with an out-of-home billboard advertising campaign. Whether you decide to advertise with digital or static billboards, you’re sure to reach a wide range of consumers in Houston. Focus on crafting eye-catching billboard visuals that speak to your company’s values and securing billboard real estate near popular Houston attractions, and your business is sure to see a boost!