No matter if you want to brand your product or promote your business, stickers are here to make your life easier. Sticker marketing is not a clear strategy for success. Instead, it is essential that you invest in high-quality stickers to generate a professional image for your brand.
But what does that mean? How do you create high-quality stickers? We have spoken to an expert vinyl sticker maker and collected four tips for you. Read on to find out more.
1. Choose the right sticker material
When choosing the right sticker material, it’s important to consider the environment in which your stickers will be used and how durable you want them to be.
If your stickers will be placed outdoors or exposed to regular wear and tear, you’ll want to choose a more durable material like vinyl. However, if your stickers will be mostly used indoors, and you are after a biodegradable sticker option, custom paper stickers are your ideal choice.
2. Use high-resolution graphics in order to achieve a high-quality finish
The beauty of custom stickers is that you can submit your own artwork. But this can also be tricky. After all, your artwork forms the foundation of your stickers. This is why you want to make sure to use high-resolution graphics when designing your custom stickers.
Using low-resolution images or pixelated text will make your stickers, and therefore your brand, look cheap. To avoid that, you can either submit a vector file or ensure that your DPI is above 300. If that sounds like too much hassle, you can simply use free online design tools with pre-designed templates to create your stickers.
3. Make sure all text is legible
Another key factor in ensuring that your custom stickers look great is making sure all the text is legible. This means choosing fonts that are easy to read and avoiding any crowded or busy designs.
When you print stickers, you are working with a specific set of limitations. One of them is the so-called minimum line requirement. This is the minimum size each letter can be in order to print legibly. A font size of 8pt usually does the trick.
4. Convert your colors
Finally, it’s important to convert your colors into the correct format before printing your stickers. The crux is that not all the colors you can see on screen can be printed. That is because your printer and screen display colors in different gamuts.
Your screen depicts them in RGB (red, green and blue), whereas your printer uses CMYK (cyan, magenta, yellow and black). So be sure to change the color setting of your screen to see your colors properly. This will ensure that your colors print correctly and look their best.
By following these tips, you can be sure that your personalized stickers will look professional and high-quality. By taking the time to design them correctly and using the right materials, you can create stickers that will stand out and make a lasting impression. Do you have any tips we should add? Let us know in the comments.
