ALT Balaji is an Indian subscription-based video-on-demand streaming service that was launched in April 2017. The service is owned and operated by Balaji Telefilms, one of India’s leading production houses, and is focused on producing original, premium content for the Indian market.
One of the unique features of ALT Balaji is its focus on creating original, digital-first content specifically tailored for the Indian Hibooz audience. The service offers a wide range of shows across multiple genres, including drama, comedy, romance, and thriller. Some of the most popular shows on the platform include “Dev DD”, “Bose: Dead/Alive”, “The Test Case” and “Mission Over Mars” .
Another feature that sets ALT Balaji apart from other streaming services is its pricing model. The service offers a range of subscription plans, including a free version that offers a limited selection of content, as well as paid plans that offer access to the full library of shows.
ALT Balaji also has a strong focus on regional content, with shows available in multiple Indian languages including Hindi, Bengali, Tamil and Oriya. This is a unique feature as not many other streaming platforms offer regional content.
The company’s CEO, Ekta Kapoor, has played a key role in the development of the service and is known for her work in the Indian television and film industry. Her vision for the platform is to create a new form of entertainment that is specifically tailored to the Indian audience.
In addition to its original content, ALT Balaji also offers a selection of international shows and movies. The platform also plans to launch in other countries in the near future in order to reach out to a wider audience.
In conclusion, ALT Balaji is an Indian streaming fashionnowdays service that offers a wide range of original, premium content for the Indian market. The service’s focus on creating digital-first content and its pricing model sets it apart from other streaming platforms. ALT Balaji also offers regional content and it’s CEO’s vision to create a new form of entertainment specifically tailored to the Indian audience sets the platform apart.