Communication
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Is Corn-Fed Beef Better Than Grass-Fed Beef?
Grass-fed beef has a higher marbling than corn-fed beef. It also has a sweeter flavor. It’s better for you, too.…
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Action Items to Get Serious About Influencer Marketing
The first step in implementing influencer marketing is to plan your campaign. The timing and type of content you want…
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Can Video Gaming Help Solve World Problems?
According to scientists, video games have the potential to be powerful tools to solve world problems. The new wave of…
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Advertising As Communication
Everyone is bombarded by advertisements in their daily life. But few people are aware of the pervasive influence of these…
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Advertising & Its Impact on Consumption in the Mediated Marketplace
The relationship between the effects of advertising and consumption is often controversial, but much research has been done on this…
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Cross-Cultural Advertising Particularities
The first thing to keep in mind when preparing an advertisement for different cultural audiences is to adapt the language…
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The Impact of Technology on Advertising
As the internet connects more people from all over the world, the impact on advertising is enormous. Companies can now…
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The Location-Based Advertising Concept Explained
The Location-based advertising concept allows marketers to target customers based on their physical location. This technology can help advertisers identify…
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How Mobile Devices Can Be Used in Advertising Campaigns
The mobile device is a powerful tool for advertisers. It is portable, allows for complete analytics, and can be easily…
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The Importance of Audience Involvement in Advertising
Involvement levels of consumers in advertising are a critical component of message effectiveness. Researchers have found that audience involvement in…
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