Many health conscious consumers prefer to buy organic food. Several studies have shown that organic milk contains higher concentrations of good fatty acids. Moreover, berries grown organically contain more antioxidants, fiber, and vitamins. Marketers should explain the benefits of purchasing organic foods to potential customers. They should explain that the benefits are worth the additional cost. Nevertheless, if they don’t feel informed, they should stick to conventional foods.
Demand for organic food
The U.S. market is better developed than the rest of the world. The success is due to domestic consumption policies. Asian countries should learn from this success. The demand for organic food in the U.S. is enormous. If the right marketing strategies are implemented in the Asian countries, it would be possible to meet the demand of the US market. In this way, the business will be profitable and will benefit from the growing demand. Further, a proper strategy can help fulfill the needs of the US market.
Based on local origin
Several organic food companies market their products based on their low environmental impact and local origin. In advertising, they position their food as safe, whereas their competitors advertise that they are dangerous. The marketing strategies of these companies aim to attract consumers who identify with alternative lifestyles and environmentalism. They appeal to egocentric needs and express support for an ideal cause. They are more successful if they can market themselves in the right way. A marketing plan aimed at the consumer should include both the egocentric and the psychological elements of organic food.
Able to make known decisions
The marketing strategy of an organic food store should include the promotion of the product. The consumer should be able to easily understand the product and make an informed decision. The marketing strategy should incorporate the brand’s website and social media accounts. Millennials are very tech savvy and have huge buying power. It would be a great idea to launch a social media campaign for organic food brands to reach this demographic. And because it’s free, the marketing campaign should also involve online advertising.
For health environment
The marketing strategy of an organic food company also appeal to consumers’ values and motivations. Despite the high cost of organic foods, most consumers believe they are better for their health and environment. This is the key reason why marketers should target the same group of consumers. They need to show that they care and value their customers. Further, they must show that their products are better for the environment. And besides, the marketing strategy should appeal to their ethical values.
The marketing strategy of an organic food store should include the use of the internet. The internet has become a valuable source of information for consumers. For example, it is crucial for an organic food store to use the social media platforms of the social network to attract millennial consumers. A social media campaign should not only be limited to the website. It should also include the use of Facebook, Twitter, and YouTube. This will help increase the visibility of the organic food store.