NetbaseQuid is the leading social analytics company for digital brands. It offers a comprehensive competition intelligence solution for digital agencies. NetbaseQuid has been in the business since 2006 and has been world-leading in its field for over two years. It provides digital agencies with competitive intelligence to improve their sales and marketing efforts. Here we’ll discuss the competitive intelligence tools being used by leading companies.
1. Visualizing
Visualizing is a tool that allows you to analyze the competition. It will enable you to see who is winning SEO results, which keywords are driving the most traffic, and which sites have the highest authority. This can be a great way to see if your competitors are doing something that you’re not doing. It’s a visual analysis tool that allows companies to gain valuable insights from their social data. Visualizing is one of the most popular tools used by digital agencies.
2. Semrush Traffic Analytics
Semrush is a well-known company in the digital industry. It offers a variety of tools to help digital marketers improve their performance. One of its most popular features is Traffic Analytics, which allows you to see where your visitors are coming from and how they’re searching for keywords and other metrics like Bounce Rate, Exit Rate, and more. It also provides you with valuable data on the traffic each keyword receives. You can easily see your competitors’ ranking, which keywords they’re using, and where their traffic is coming from.
3. SpyFu
SpyFu is a tool for competitive analysis and campaign tracking. It is used by many leading digital agencies, such as GroupM and Digitas. Thanks to its easy-to-use interface and integration with Google Analytics, it provides a powerful way for agencies to track their competitors’ online campaigns. The main advantages of using SpyFu are free and easy to use. The downside is that because of its simplicity, it may not provide the complete picture of your competition’s online campaign.
4. Wappalyzer
Wappalyzer is a social media analytics tool that helps brands find their competitors’ most influential posts on Facebook and Twitter. Wappalyzer is free for small companies but has a premium version to export data daily. It is also a Chrome extension that checks the website for mobile-friendly and responsive design. This is an excellent tool for understanding the site’s responsiveness to screen size, as well as its mobile friendliness.
5. TrackMaven
TrackMaven is a robust and comprehensive competitive intelligence solution that offers agencies the ability to find out what their competitors are doing online. TrackMaven provides agencies with access to a database of over 10 million keywords, which they can use to discover what their competitors are doing online. TrackMaven also provides agencies with the ability to see how their competitors use search engines, social media profiles, blogs, and other digital properties.
6. SimilarWeb
SimilarWeb is a leading competitive intelligence tool for NetbaseQuid in the social analytics segment. It provides competitive intelligence for over 100 million websites, including their own. SimilarWeb’s tools include web traffic analysis, social media monitoring, analytics, web traffic source tracking, and user engagement analysis. SimilarWeb’s competitive intelligence tools are used by many leading digital agencies, including VML, MEC, and Droga5. Their services are very reliable and are used by over 100 million websites. The site includes a comparison tool that allows users to see which of their competitors has the most traffic, which pages are most popular, and which keywords people use to find their website.
The above tools are an excellent start for small and medium-sized businesses to track their competitors. They provide detailed information on their competitors’ online campaigns to create your strategy and become more competitive in the market.
