In a new study, researchers at the University of Bologna examined the impact of direct selling channels on purchasing attitudes and preferences for organic foods. They found that consumers make decisions based on a variety of factors, including price, availability, and brand name. The research also revealed that word-of-mouth among consumers is an important factor in the purchasing process of organic foods. Moreover, it represents a powerful generator of messages.
Researchers have discovered
Despite the importance of information and brand name, price is often the primary cue that triggers purchase intentions. In a meta-regression study, researchers discovered that consumers who are influenced by price are more likely to purchase organic foods. The high price of organic foods may be a barrier to their purchase, but consumers’ beliefs about their health and the environment are also a strong factor in purchasing these products.
A signal for quality
According to the researchers, price may be a cue for quality if there are no relevant information about the product. Likewise, when consumers are not provided with accurate information, the price of organic food may serve as a quality cue. In such circumstances, the high price of organic food might be an important barrier to the purchase of these products. Nonetheless, this research also finds that consumers are influenced by other factors, including availability.
There are various reasons
However, despite the popularity of organic foods, there are numerous studies that have demonstrated that consumers do not automatically make the decision to buy organic products. While many people think that they should buy organic products, this is not a compelling enough reason for them to invest in them. There are various factors that influence the decision to buy organic products. The most important of these is perceived health benefits. The latter is related to perceived environmental benefits and social norms.
Values of a consumer
Among the factors that influence a consumer’s intention to buy organic foods are price and availability. For example, a consumer’s values and moral concerns may be a strong motivator for buying organic products. In addition, lower availability and higher prices are critical factors in determining whether a consumer will buy organic products. Using this research, marketers can improve their strategies to increase the profits from their organic foods.
The results of these studies suggest that there are several factors that influence the consumer’s intention to buy organic foods. The perceived health benefits of organic food were the most important factor. Other factors that influenced a consumer’s choice of certified organic products were price and availability. They also tended to be less concerned with cost. When a person wants to buy organic food, they may consider the price and the quality of the products.