The Ultimate eCommerce Site Comparison: Shopify Vs. Wix

Are you planning to start your own eCommerce business? The key to a successful eCommerce store is a well-designed and responsive website, which helps customers easily browse and find the right products. A top-tier eCommerce Website Development Company can help you build this site and make it user-friendly. However, instead of building your eCommerce website from the ground up, it is wise to pick a website builder to simplify the process.

When discussing website development services and platforms dedicated to eCommerce, Shopify and Wix are some of the top contenders. While Shopify is a platform that is dedicated to crafting an online store, including everything from secure checkout, to point-of-sale apps and more, Wix is a website-building platform that helps you build responsive and beautiful websites. One similar way is to utilize the reliable and popular ecommerce web design services.

Both Wix and Shopify are excellent options for building an eCommerce website. However, the question is, which one should you opt for? To help you make the decision, here is a brief comparison of the top eCommerce Website Development Services:

What is the Shopify eCommerce Website Builder?

One of the top eCommerce platforms globally, Shopify is the ideal option when setting up an online store. Shopify has its point-of-sale app and is widely used by business owners to set up their eCommerce stores. The Shopify app also allows several integrations to ensure that the entire website experience is streamlined from browsing, searching, and secure checkout.

What is the Wix eCommerce Site Builder?

Wix is one of the top website-building platforms, similar to WordPress, HubSpot, or Weebly. With existing templates and guidance on starting from scratch, Wix has gained popularity for building highly-responsive and beautiful-looking websites. A complete no-code platform, you can use Wix to build any website, and it also includes several pre-existing templates and options for setting up an eCommerce website.

Shopify Vs. Wix Comparison

Now that we have covered the basics, let’s compare the two platforms head-on. There are some key parameters that one must consider when choosing a website builder:

  • Price

The essential component of any provider is its price. While Shopify has a cost per month starting at $29, with the more feature-rich options going to almost $299 per month, Wix begins from $28 to $56.

Winner: Wix, as it has cheaper plans and doesn’t come with any add-on fees, while Shopify has features that one needs to pay for despite having a premium plan.

  • Templates & Design Functionalities

When building a website, the look and feel of the website are crucial as it helps create a strong first impression. Both Wix and Shopify have excellent design functionalities and ready-to-use themes and templates.

Parameters Wix Shopify
Number of templates 114 73
Template price range $0 $0 – $180
Mobile-friendliness ✔️ ✔️
Switchable templates ✔️

Winner: Tie, as both providers have excellent design features.

  • Ease of use

Building a website from scratch without any external help means the website editor’s ease of use and usability are critical parameters. While Wix uses a WYSIWYG (what you see is what you get) layout, Spotify may need some back-end editing and knowledge of coding languages for the outcome. While a top-end eCommerce Website Development Company can help you manage and leverage Shopify easily, it is not ideal for those doing it independently.

Winner: Wix, for its excellent drag-and-drop features and intuitive user experience on every step of website building.

  • App Stores

In addition to the website, there are a lot of pertinent features that an eCommerce provider needs to incorporate. Shopify has excellent add-on features and app support, which Wix lacks specifically for online stores. Since it is not dedicated to just an eCommerce website, Shopify has several apps and add-ons to enable customer-centric features like tracking orders, countdown timer, delivery date planner, wishlist, dropshipping setup, etc.

Winner: Shopify for its wide range (5000+) dedicated eCommerce add-ons, which are not readily available with Wix.

  • Security Features

With the rise in cybersecurity hacks and breaches, any website should seriously take security. Online stores need to take it a step further, as customers should be able to trust your website to share details for credit and debit card payments, online banking, and other personal details information when making an online purchase. Online stores need to include PCI compliance, SSL security, and protection against viruses, malware, or DDoS attacks.

Free SSLPCI compliant built-in security measures

Parameters Wix Shopify
Free SSL Certificate ✔️ ✔️
PCI Compliant ✔️ ✔️
Built-in Security Measures ✔️ ✔️

Winner: Tie, since both website builders provide the required security features.

The Verdict

Ready to start building your eCommerce website? While any ecommerce Website Development Company can help you quickly craft and manage your digital store, there is so much more to an online store. Both Wix and Shopify come with excellent features, but store owners need to focus on building a website and how it can help them grow their business.

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