What is On-Page SEO?

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On-page SEO involves optimizing a website’s individual webpages and content to ensure it ranks as highly as possible in search engine results pages (SERPs). This includes elements such as page titles, meta descriptions, headings and keywords. By adjusting these elements of your webpage, you can increase the chances of being found by potential customers who are searching for products or services that your business offers.

How Does On-Page SEO Work?

When someone performs a search query in a search engine such as Google, its algorithm will ‘crawl’ through websites in order to find the most relevant webpages that match what has been searched for. When conducting an on-page SEO audit, the aim is to look at each webpage and make sure it contains elements that will help search engines understand what the page is about so that it can be ranked highly for relevant searches. This includes elements such as titles, headings, meta descriptions and keywords – all of which should appear naturally throughout your webpage’s content.

What are Titles?

Titles are one of the most important parts of a website and form part of on-page SEO. They appear in two places: at the top of your browser window, and at the top of search engine results pages (SERPs). The title should accurately reflect what your web page is about while also containing relevant keywords as this helps search engine algorithms determine if it’s the right result for a search query. Ideally, titles should be under 70 characters long so they’re easy to read in search engine results pages.

What are Meta Descriptions?

Meta descriptions are short snippets of text that appear below your page title in SERPs and provide more information about what the page is about. They can influence whether someone clicks through to your website from a SERP as it allows you to ‘sell’ your webpage by giving an overview of what can be found on the page. It should accurately reflect what content can be found on the page and contain relevant keywords as this helps with click-through rates (CTRs). Meta descriptions should usually be no longer than 160 characters.

What are Headings?

Headings are used to break up content on a webpage and help both humans and search engine algorithms better understand it. They come in different sizes (H1, H2, H3 etc.) and should accurately reflect the content that is found underneath them. The H1 heading is usually considered the most important as this will be the title of your page so make sure relevant keywords appear here.

What are Keywords?

Keywords form an essential part of on-page SEO as they are what helps search engines determine what your webpages are about. When writing content for a webpage, you should include relevant keywords throughout that accurately reflect the topic so that search engine algorithms can pick these up. It’s important not to ‘stuff’ keywords as this can negatively impact your ranking.

What are the Benefits of On-Page SEO?

On-page SEO provides many benefits for businesses, including:

  • Improved visibility in SERPs
  • Increased website traffic and potential customers
  • Better user experience on a website
  • Higher rank for relevant searches

By conducting an on-page SEO audit and optimizing relevant webpages accordingly, businesses can increase their chances of being found by potential customers who are searching for products or services they offer. If you’re looking for help with on-page SEO, Aqueous Digital offers expert advice and guidance to ensure your website gets the best possible results. Contact us to find out more.


On-page SEO is an essential part of any digital marketing strategy and can help businesses get found by potential customers searching for products or services they offer. It’s important to optimize each webpage with relevant titles, meta descriptions, headings, content and keywords in order to achieve the best results. Aqueous Digital can provide expert advice on how to audit your website and make sure it’s optimized correctly so you can start getting the most out of your online presence. Contact us today and let us show you how we can help.